Via The New Yorker. Goo: Somewhere over the Pacific, Pabst Blue Ribbon began putting on airs. That reliably blue-collar Milwaukee lager, later adopted by unbearable hipsters on the coasts, has turned up in China. And P.B.R., best known in the U.S. for being the cheapest beer on the grocery-store shelf, has—like so many expatriates before it—taken the move as an opportunity to change its image. For a beer, that appears to involve an elegant glass bottle and a fantastically ridiculous price tag. One bottle: forty-four dollars.
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Things I Drink And So Should You: Lager
There’s something about springtime that compels me to remember my youth. It’s remarkably hackneyed to have these remembrances, and I try to shove them off, knowing that they’re empty, knowing that they’re shells of memories that ought to be tinged with a sadness of what’s been lost. In the end, I fight off that urge to remember the whole and embrace the part that my mind asks me to recapture. I throw off the fringes of the memory that taint the innocence of the image I hold in my head. I remember Sunday mornings with my mother,...
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