morning in america

Great Moments in Campaign Advertising: Morning in America

“Prouder/Faster/Stronger” A Reagan/Bush ad from 1984 featuring the famous tag-line “It’s morning in America,” was one of the—if not the—most effective campaign advertisements in U.S. history. A simple message—things are better now than they were four years ago, so why change?—yet, thematically very interesting. “Morning” both symbolizes the disappearance of  the dark age of the 1970s, as well as the very real and non-symbolic message of people going to work. IMDBish fun fact of the day: The ad was directed by John Pytka, whose brother Joe Pytka directed “Space Jam.” Text: It’s morning again in America. Today...

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