So-called extra virgin olive oil sometimes not even olive oil, forget about virgin

Imported olive oil is not a heavily regulated business. It’s not even really regulated much at all. And here’s the result, reports Tom Philpott:

Researchers found that 69 percent of imported extra virgin olive oils sampled from California supermarkets failed to meet requirements to merit that label. Interestingly, 90 percent of the California-produced samples did. I guess the California olive oil industry is too young and immature to realize the benefits of fraud; the Europeans have been adulterating olive oil since Roman times, Mueller reports.

But—free markets!

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