May the 4th Be With You

Here’s the original teaser trailer for Star Wars straight outta 1976. Notice how it’s so strangely dark—and almost scary—for a movie that turned out to be a relatively lighthearted space adventure story. Guess Fox had no idea how to market this film that was utterly bizarre for its era. No wonder they didn’t expect it to do well, and that it took word of mouth for it to become the viral hit of its era.

Here’s some great Star Wars propaganda posters.

Related posts:

1. Friday Funny: Star Wars impressions